Every brand wants to stand out. Each eCommerce business expects extraordinary growth and development. In this scenario of demands and expectations, and with the high competition in the market, it is too challenging for the new businesses to outrival the opponents.
Growing a wildly profitable business is a hard thing to do. It is a game of numbers. You need more new customers, well-retained old consumers, and less canceled orders.
More leads generation than canceling sales? You’ll grow.
If not, you will go off the track, and the competition will gulp the significant market share in front of you. At the same time, you cannot employ every new idea to spread and maintain the tone of your brand voice.
It can be difficult to get public’s attention, especially if you are a new brand competing against the well-established large corporations. However, you can scale up your brand image with right business promotion strategies.
Develop a Consumer-Centric, Strategic Plan
A strategic tech plan is a must-have to capture the pulse of the target audience. It should be tactical, insights-driven, fast, well-connected and adaptable.
Fill the gaps in brand image development through following ideas.
- Tap into Audience Emotions
Empathy can do wonders for your brand image development. As humans, people love to relate. So, you need to create an emotional charge and connectivity between your brand and the audience. As you successfully tap into the power of audience emotions, say with the help of storytelling or visual representations, etc., you can drive them to take action and convert into customers.
Stay emotionally connected with your potential consumers. As they empathize with your version of a story, they will be more humanized and persuaded to be part of your business journey. Don’t miss out the trend of telling your stories to the audience and asking for their feedback. Win their trust by asking them to share their stories with you. Look for the common ground and leverage them with the sense of belonging to you. Eventually, it will strengthen your brand image.
- Integrated Marketing (organic + paid)
So, you have a product. Did you show it to the world? Not yet? What are you waiting for? do you want somebody else to accidentally perceive the idea and display before the same target audience as yours. Imagine the lose your business and brand value will face.
It’s essential to market your brand, products, and services in front of the right audience without delay to capture their attention with full power. Marketers often talk about different tactics for brand promotion. Some are free (organic) to low-cost such as social media marketing, and for a few, you need to pay more, e.g., search engine marketing, and PPC ads, etc.
For robust brand awareness, you should go for an integrated marketing plan. It means to publicize your brand message clearly and consistently through social media, paid digital ads and PR. It is the best way to make your brand capture more exposure.
- Offer Free Webinars and Podcasts
Want to get more people to see your brand? Offer them free webinars and podcasts regarding industry trends and how your brand is making a difference. For this, you need to learn about the customer behavior. Develop the audience personas and predict what interests them the most.
As you understand the audience personas and their preferences, you can quickly create webinars and podcasts to capture their attention. It will also help you with search engine marketing processes because of the rising trend of voice searches. People feel more comfortable with listening and watching things of their interests instead of reading a pages-long text.
- Personalized Business Solutions
Now, if you are running a B2B business, then opt for custom solutions both for your employees and clients. For example, you have more than one teams in the organization, and you want them all to work in collaboration than a custom software such as time management, workload management or project management, etc., will speed up the working process. Secure communication is another plus.
Personalized business solutions will give your company a crucial edge in the competition.
- Custom mobile apps development
Fuel your brand image worth with customized applications. You can bring organic traffic to your business site, and if you offer the consumers custom services, they will come back again. For example, if you are restaurant owner them, online ordering app will help you build your brand in a much better way compared to your competitor without any such POS system.
Now, possibilities are high that all your opponents have their mobile apps. It’s a downside. But, you can survive like a warrior by differentiating yourself as a distinctive vendor offering the same service but of high-gen caliber.
Learn about the consumers’ pain points and offer them a seamless user experience while using your mobile app with integrated features and functions that well-assorted, easy-to-use and different than others.
- Harness the Power of Video Productions
Visual content plays an integral role in boosting your brand worth. Quality video productions help to maintain the brand’s consistency. The majority of the people tend to watch short videos rather than reading the same message in digital ads.
Brands with humorous touch can make the best out of their video content. Experiment freely in this regard. People remember creative motion content.
Several brands across different industries considerably realize the power of storytelling through videos and the opportunities it provides to reinforce brand image. It helps to engage new consumers and win back the churned customers to increase revenues.
The ideas that consume less financial capital and reap more benefits are the right choice. Marketers usually call them ‘low hanging fruits’ and as you start feeding on them today you will begin enjoying in the coming months. Hope all the ideas as mentioned above will help you to create a lasting brand impact on your target audience. Remember, it is your prospective consumer base and how far you can take their satisfaction level that define the business success and growth.