LinkedIn marketing tips are now of great interest to marketing successfully. This is because marketers are scrambling to make LinkedIn their new focus.
In the last year, LinkedIn has doubled in size. This is where serious business people go to connect with one another and do serious business, without all the frills or nonsense other social media platforms demand.
The average income per user on LinkedIn is now over $100,000.00. You read that right; over $100,000.00. The conversations that occur on LinkedIn are aimed at partnerships and sales versus funny pictures and birthday wishes.
Below are a few power tips that will help you market your business on LinkedIn:
Your Profile Says It all: If you want to draw the right people to your profile, you must set it up correctly. Too many marketers, small business owners and entrepreneurs fail to complete their profile. This is a big mistake! Your profile is at the heart of your business or brand. When people search your name they will be looking for rock solid information about you.
Connect With As Many People As You Can: Many business types prefer LinkedIn searches to Elance or Odesk, as they can get a more complete picture quickly about someone they might want to hire. There are over 85 million people on LinkedIn so you can easily siphon leads daily. That’s also lot of people that you can network with and just the right profile will net you ongoing work if you want it.
Customize Your Website: Customizing your website adds a touch of class and professionalism to your profile. It looks so much better than having a link that says “My Website”. In order to customize your website you select the other tab, add the name of your site and the link address. This way your link appears as a unique name rather than ‘my website’, a simple way to stand out on LinkedIn.
The Power Of LinkedIn Groups: This is possibly the most important and powerful tool on the LinkedIn platform. You join a group that is related to your niche. LinkedIn groups become mini social networking platforms in their own right. In these groups you can spread your message and connect with people who can help you take your business to a new level.
Expand your search ranking: The world is your oyster on LinkedIn. People are constantly searching for industry experts, freelancers and other business owners. Targeted and specific information in your profile will make it easy for people to find you.
These LinkedIn marketing tips can do wonders for your business so consider using these tips today and stand out quickly.
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