Market Your Business With Podcasting :
Firstly, a podcast is define as a series of digital media files mostly in the audio format. Apple’s very popular portable media player iPod formed the basis of the term podcasting. however, the term has been coined from the words “pod” and “broadcasting”. In conclusion podcasting gained instant popularity in the year 2004, and today, online businesses use it as a powerful online marketing tool.
Market Your Business With Podcasting , Some advantages of podcasting are:
a) A podcasts are download by interested customers and thus, they remain stored in their computers and media players till they want to hear them.
b) Secondly, new software and setups allow newly add podcasts to get automatically deliver to subscribers.
c) Thirdly, and podcast target audiences that are interest in listening to the content you provide.
From the business point of view, here are some advantages of podcasting in the field of online marketing:
1. Firstly, Podcasts can spread the business message to the global audience.
2. Secondly, A regular mode of communication with listeners and customers is establish through podcasting.
3. Thirdly, Value-added content is supplies to subscribers that that make up a significant percent of the loyal audience.
4. Podcasts increase the market visibility of the business and also have a positive affect on sales and conversion rates.
Market Your Business With Podcasting , Here are some ways to make use of podcasting as a useful online marketing tool:
Furthermore providing News and Updates to Subscribers
The subscribers to your business website podcasts receive news and updates about your business and products on a regular basis. Whether it is the opening of a new branch. Launch of a new website, or an announcement for a new business product, the information is effectively deliver by podcasts to the subscribers.
Establishing Internal Marketing
For a business to grow online and offline, it is important to keep all employees involved in various company events. Podcasts can help you establish internal marketing within the organization, which further translates to efficient external marketing. Here are some ways of doing so:
• Business presentations and conferences that are not attended by all employees can be podcast to keep them update.
• Sales representatives can be easily update on new products and guidelines using podcasts.
Marketing Your Business Expertise
Podcasting helps a business group create programs that offer guidance, suggestions and advice, and solve common queries of the customers. You can involve the expert members of your staff in discussions that can be record as podcasts and made available to subscribers. This maintains the interest of subscribers to keep in touch with the podcasts released by you.
Podcast the Business Feedbacks
Podcasts are quick ways to inform subscribers about the feedback received by the business in the market. You can integrate customer feedback in regular podcasts and make them available on the internet. It is a good way to make an impression on those who have recently joined your podcast subscriber list.
Distribute Your Podcasts
Podcasts can be easily distributed across the web by submitting them to online directories. The links to podcasts can also be distributed on social media marketing platforms. This helps enhance the market reach of your business.
How to Make Podcasts Effective
Here are some useful tips to make the best out of podcasting for online business marketing:
Just like online videos, podcasts must be short in length, but should carry valuable information for subscribers.
Quality is an important factor in podcasting. For this, you must use popular recording devices and editing software.
It is important to make the content informative and entertaining to bind the interest of the listeners.
Regularly update the content of the podcasts, and don’t allow much gap between two consecutive podcasts.
Make sure to submit podcasts to genuine online directories and search engines.
Podcasting provides a great opportunity for online businesses to regularly communicate with their targeted prospects. Remember that podcasting is the medium to build up long-relationships with the customers and to enhance the brand value of your business.