Web3 Good Podcasting Why Do Podcasts?

Why Do Podcasts?

Podcasting or audio blogging as it is sometimes referred as, is relatively simply to do and anyone with a personal computer and an internet connection can produce a podcast that could potentially be heard by tens of thousands of people. People of all demographics and walks of life, are podcasting and it is growing in leaps and bounds. There is likely a podcast for nearly every subject you can think of and the ones that are not found, this could be a niche to start your own podcast. People are now using them to increase their exposure and by doing this are increasing their podcast profits.

With the use of RSS (Really Simple Syndication) it has allowed podcast content to be instantly available on the internet to download and be used by anyone interested in listening or watching video podcasts.

Radio and TV broadcasting networks realised that there was a market for their programming to serve and to aid in the growth of a fan base for their programming, along with allowing the radio and TV networks to increase ad sales by adding advertisements during the program. Many broadcast networks have added their podcasts to their websites to allow the listener the freedom to listen to the broadcast on their own time.

Many magazine and newspapers offer podcasts of periodicals such as Digital Magazine Online who offers an online subscription of digital print magazines for anyone who loves to read magazines. The cost of these podcasts is often less than that of the publication on the newsstand.

Podcasts has had a great influence on the education system as more and more colleges and universities are embracing the technology and using the digital recordings to teach courses online to people around the world. The possibilities are endless with this technology and it is giving access to people who may not be able to afford to go to school on a fulltime basis, but want to increase their education standard or change careers.

In the beginning podcasts were used as a way of freedom of speech and to get ones opinion out to the masses. As time as went by, people started to use podcasts to generate income. Here is a small sample of the methods used to generate revenue;

Affiliate programs – allow you to sell products to your listeners from your website for a commission. The advantage of this is to allow you to offer added value to your listener and let them know about specific items they may be interested in. Some podcasters have used their websites for affiliate links, so when someone clicks on the link and buys they get paid.

Sponsorship – is a good way to go if your podcast is a good fit with a particular companies target market. Be prepared to make several presentations before you are successful. Usually sponsorship is used to offset your expenses for the production of the podcast.

Advertising – This is usually a 10 – 30 second clip added to the beginning or middle of the podcast. The easiest way to accomplish this is to join an advertising network and as it offers you the least amount of work, so you can focus on the production of your podcast. However, you can also contact companies whose products would be a good fit and do it yourself and reap a higher percentage of the profits, but it is more work and I would recommend this to someone who has the right skill set to get the job done.

If you’ve got a little bit of marketing know-how and a lot of ambition and motivation to succeed, you’re already on the right path to becoming a success with podcasts. Hopefully after reading this, you will have a better sense of why you want to use podcasts to further your businesses success.